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Create a Page. Get Started. Create an Ad Create a Page. David J. Your association could benefit from developing a culture where you take risks to improve how you market and promote your events and member benefits.
Elaine Acker, Certified StoryBrand Guide, StoryBrand Every day, association leaders make one simple mistake: they share a story that makes their association the hero.
Does it seem like there is never enough time to get to it and there is no magic bullet that will ensure success? Designed and written well, surveys will deliver accurate, actionable, and often surprising insights.
You'll learn what your current and prospective members think, feel, need, and want—and you'll be able to make strategic changes to serve them better and boost your revenue.
Research kills opinions. Most important, we'll learn how to sidestep the pitfalls that doom so many surveys to irrelevance and confusion.
Built for anyone who's interested in getting to the heart of the membership, this session is ready to help you ask the right questions in the right way at the right time.
Continue the conversation from the morning keynoter with fellow attendees in a relaxed setting. Share ideas of how you can create a "test and learn" culture at your association!
Director, Media Sales MultiView Industry and trade associations have functioned for decades using traditional best practices to recruit members, grow show attendance and promote CE credits.
Now, using a combination of first-party association data, third-party industry data, and programmatic advertising, associations have the power to target members and potential member like never before.
Joe uses common strategies and real-world use cases to show you how your data can be the vehicle for highly-targeted marketing and communication efforts.
Tim Niedecken, Vice President of Marketing, Heritage Land Bank, ACA Membership marketing professionals can benefit from using traditional product management methods to increase membership, event attendance and non-dues revenues.
Connection in Lisa has been recognized for her contributions to women in technology as well as being named the 7th most influential voice globally on government technology.
She is a columnist for Inc. Magazine and is a frequent speaker on the issues of government, technology and women in leadership. Lucia Caron , Director, Product Support Verint Systems, Broadlands, Virginia, United States Lucia has over 20 years of experience in the technical support industry focusing on enterprise level service and support, cloud technologies, operations analysis, and business process improvement.
She founded the award-nominated music magazine On The Move, which is the leading independent music media in France.
Cristina Dolan , Founder and Organizer Dream it. Code it. Win it. She brings over two decades of experience investing and operating in enterprise technologies.
She has more than 20 years corporate and business experience gained within financial services, technology and healthcare industries. For the past 25 years he has been helping to grow and scale multiple technology services businesses on a global footprint.
He is active in various corporate, university and non-profit boards globally. She is passionate about the survival of independent businesses, and of course pets.
Through his formal education, he has acquired a profound knowledge of branding and communications. His passion for both the broadcasting industry and corporate branding has helped him unlock the potential to achieve success in several positions.
She works with client partners to identify solutions to help them reach their global diversity goals. Since joining the label in , Mackar has implemented a series of high-profile partnerships.
Mackar worked closely with multiplatinum recording artist The Weeknd and the XO team to help develop a global launch campaign for the Mercedes-Benz EQC, the first ever electric vehicle from the German motor company.
Mackar lives in Brooklyn with her husband and month old daughter, Avi. For her current employer she is an integral part of the strategy and quality steering committee and has established and reviewed key strategic priorities and translated them into actionable and quantitative plans.
Working with her, clients make mental shifts in thinking more strategically, communicating more effectively, and overcoming blind spots to accelerate their career and leadership voice and have a more significant organizational impact.